There are two types of research - Primary and secondary
Primary comes straight from the source, e.g. finding thigs out for yourself, e.g. doing one to one interviews or questonnaires, whilst secondary is research from the internet or from reading a newspaper article, information from a second source.
Focus groups are an excelent example of primary research, companys select a group of individuals and ask them questions on their product, what they like what they dont like, and will change their product or advertising for that product accordingly. One on one interviews are slightly different to focus groups as the interviewee's opinion can not be altered by other people in the room, the interviewer can also focus directly on the interviewee.
Observation is another example of primary research, its first hand and very direct, observing peopls behavior, watching how they react to certain productas, the name given for this kind of research is empirical research. Chatrooms are anothother example, people can log on and exchange views on different products / films / bands etc, its a good way to find out what users of a product think.
Examples of secondary research are, books, librarys, the internet articles, News papers - the media Guardian or the Telegraph Technology section are briliant resourses for new media articles, the media show on BBC Radio 4 is another good resourse.
Using both primary and secondary research methods is important as it gives you a more rounded view and allows your research to much more accurate.
We carried out a research acctivity where we were to look at different womens magazines and analise weather they represented ethnic minorities fairly. Our group looked at In Style, we counted up the number of Ethnic minorities pictured compared to the number of white people pictured, we found that through the whole magazine only 12 ethnic minorities were pictured, compared to 286 white. The majority of the pitures featuring ethnic minorities were very small, only one being a full page, the rest were only thumbnails. We used quantitative dadta in our research which was quite vauge, we could of improved it buy finding out the magazines target audience, which would reflect which people appear in the magazine. We also noticed that almost 100% of the adverets featured white women. In order to get more accurate findings on do womens magazines represent minorities fairly we would have to take many other aspects into acount, such as the percentage of ethnic minorities in the country, the specific target audience of the magazine the general representation of ethnic minorities in the media, and so on.
Primary comes straight from the source, e.g. finding thigs out for yourself, e.g. doing one to one interviews or questonnaires, whilst secondary is research from the internet or from reading a newspaper article, information from a second source.
Focus groups are an excelent example of primary research, companys select a group of individuals and ask them questions on their product, what they like what they dont like, and will change their product or advertising for that product accordingly. One on one interviews are slightly different to focus groups as the interviewee's opinion can not be altered by other people in the room, the interviewer can also focus directly on the interviewee.
Observation is another example of primary research, its first hand and very direct, observing peopls behavior, watching how they react to certain productas, the name given for this kind of research is empirical research. Chatrooms are anothother example, people can log on and exchange views on different products / films / bands etc, its a good way to find out what users of a product think.
Examples of secondary research are, books, librarys, the internet articles, News papers - the media Guardian or the Telegraph Technology section are briliant resourses for new media articles, the media show on BBC Radio 4 is another good resourse.
Using both primary and secondary research methods is important as it gives you a more rounded view and allows your research to much more accurate.
We carried out a research acctivity where we were to look at different womens magazines and analise weather they represented ethnic minorities fairly. Our group looked at In Style, we counted up the number of Ethnic minorities pictured compared to the number of white people pictured, we found that through the whole magazine only 12 ethnic minorities were pictured, compared to 286 white. The majority of the pitures featuring ethnic minorities were very small, only one being a full page, the rest were only thumbnails. We used quantitative dadta in our research which was quite vauge, we could of improved it buy finding out the magazines target audience, which would reflect which people appear in the magazine. We also noticed that almost 100% of the adverets featured white women. In order to get more accurate findings on do womens magazines represent minorities fairly we would have to take many other aspects into acount, such as the percentage of ethnic minorities in the country, the specific target audience of the magazine the general representation of ethnic minorities in the media, and so on.
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