Questionnaires...

Creating a good questionnaire is difficult, you have to try and make your questions as specific as possible, getting the most information out of your participant as possible. They can be a great help for researchers as they are very quick and require little interpersonal communication. However they can be a flawed method of research if not written correctly. For example; The questions should be written in laymen's terms, allowing no room for confusion. The questions should be very specific, with limited answers allowing for quantifiable responses. You also need to think about who is filling out your questionnaire, it is no use giving out questionnaires to middle aged men if your questionnaire is about lipstick, you will not get a valid response. Also, people are taking time out of their day to fill it out, making your questions short and concise is also very important.


One to one interviews
Doing one to one interviews are very time consuming, however they are a very good method of primary research. When asking an interviewee a question you can respond of their answers, allowing the interview to flow, however this is of course dependant on your interviewee, some people can become very uncomfortable in an interview situation and that will result in very limited responsces, it is your job as an interviewer to keep the conersation flowing and get full answers to your questions. In comparison to questionnaires, one on one interviews are very time consuming, however they allow you to get much more personal and and have much more detailed answers, whilst questionnaires are much more limited in terms of responses.